With Big Brother Naija 2022 season 7 underway, Multichoice company has revealed the sponsor and associate sponsor of the next season of the biggest reality TV show in Africa. Payporte sponsored seasons 2 and 3 of BBNaija, Bet9ja sponsored season 4, Betway sponsored season 5, Abeg App sponsored season 6, and now season 7 sponsors have been revealed.
On Sunday, May 15, 2022, MultiChoice, the producers of the Big Brother Naija reality show in Nigeria, announced that a new season of the popular reality show is in the works, and auditions for season 7 have begun. Last year’s headline sponsor “Abeg App“ is returning this year – a mobile payment app that was created to meet the demands of a wide range of individuals by allowing them to send and receive money using only their phone numbers.
Flutterwave, a payment gateway platform and one of Nigeria‘s leading fintech firms, will be an associate sponsor of Big Brother Naija Season 7.
John Ugbe, Chief Executive Officer of MultiChoice Nigeria, commented on the new season and partnership where he said;
“We are set to make history once again with the seventh season of a show that is widely regarded as Africa’s biggest entertainment showcase and a major socio-economic driver in Nigeria. This season promises to top previous seasons in terms of production values, entertainment content, and economic impact”
On why the company is hosting the season 7, Ugbe said:
“The BBNaija reality show remains one of our core investments in bringing quality TV entertainment to millions of our subscribers across the continent on our DStv and GOtv platforms and beyond through our online streaming service, Showmax. We are ramping up efforts to deliver another BBNaija experience to our customers, partner brands, and fans of the show”.